Social media unleashes innovation..discuss

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In a post talking about innovation toolsets, Ton Zijlstra mentions why many companies have problems innovating
I generally belief that organizations lacking innovative potential isn't due to the number of ideas they get. Usually their ability, or rather inability, to bring ideas to action, to package them in such a way that they can move easily through existing business processes or structures, or to see when new structures are needed and how to build them, is what keeps them back.
This makes a lot of sense to me, and is yet another reason to introduce ground-up social tools such as blogs, wikis and other services to allow the kinds of short-term networks and collaboration structures to emerge as necessary without a big expensive process that just makes it too costly to easily take risks. [tags]social, internal, emergent, blogs, wikis, enterprise, innovation, collaboration[/tags] (PS, as you can probably see, I'm loving the SimpleTags plugin for wordpress)

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With one important caveat. The exstent to which management is of the 'entitlement' variety and not the innovative customer obsessed variety. Guess where most are?

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