A quick roundup of some of recent links to the ROI of blogging. In the main it's external blogging that is under discussion.
- The ROI conundrum
- Signs of a Healthy Blog: Resonation
- Blogging ROI: How Do You Know ?
- Naked Answers (metrics rather than ROI)
- The ROI of blogging , and whether Jonathan Schwartz's blog pays for itself
- Blogging ROI - an empirical approach to measuring effect
I just added a couple of links on my del.icio.us page on blogging ROI: http://del.icio.us/cbasturea/blogging+roi
Maybe we should start indexing these ideas (and the different metaphors behind them). What about using this page - http://301url.com/blogging-roi
Yes - I think that's a good idea - can you give me edit privs for that page ?
Oh - and congratulations on your (hopefully great) new job !
Thank you, Anu! I just sent you an e-mail with the edit password.
Nice work on the wiki, and I'm very interested to see where this discussion goes - will it stay a back of the envelope exercise, or will firms pony up some serious resources?