A quick primer on RSS from Jeremy Phillips.
Apparently (yahoo study) - only 4% of internet users subscribe to RSS feeds, and on average 6.6 feeds are subscribed to. Yet, somehow, on average, users take over 4 hours per week reading their feeds.
So - slow readers, or are the blogs very very frequently posted to ?
Moving into the sales stuff about analysing and monitoring - visualising the market with a Strategic something map - talking again about the importance of presenting information visually. We've moved way way away from RSS here...
Leaves us with some RSS tips - didn't think they were particularly great - here are some things I think you should consider:
- Think about how people might reuse the content - have a clear policy on what you will allow and disallow. For some, content reuse and mashups can be of huge value, for others it may be revenue decreasing.
- Consider whether you'll publish full feeds or partial feeds. Full feeds encourage subscription, but can limit visits to your actual blog
- Both Mozilla Firefox and the next version of Internet Explorer will allow users to subscribe to RSS. Having IE be RSS aware will fuel an explosion in the use of RSS feeds, and also make the art of headline writing even more important.
- Advertising in RSS feeds - can be done...but do you want to do it ?
Where's the link to the primer?
Are you blogging a conference?
Hi Luis - yes I was blogging a conference. The primer a powerpoint deck being presented - don't think it's online.
Thanks anyway