Fredrik Wackå does some translating and lets us know that Klaus Kleinfeld, CEO of Siemens, has an internal blog.
An interesting look into the blog plans of the largest German companies: Five of 30 are already using internal or external blogs, and five more are examing the tool. Among the bloggers we find the boss of Siemens, Klaus Kleinfeld, who uses his intranet blog to talk about visits to different companies in the group, technology, trends and innovation.
This was also peripherally mentioned in BusinessWeek
Kleinfeld's toughest task may be to remold the mind-set of Siemens' managers and employees so that they can keep up with the accelerating pace of technological change as well as the emergence of new economic powers such as India and China. "The landscape of our customers and competitors is changing drastically, and you have to adapt to that," he says. Kleinfeld is leading by example, documenting his frenetic schedule on a daily internal quasi-blog. "Spent a few days in Mumbai, Kalwa, and Delhi," he wrote during trip to India in April. "The energy and sheer potential in this region are tremendous."
Technorati Tags: internal, corporate, CEO, blogging, Siemens
It seems like the marketing potential would be stronger if he was actually saying something
more potent.
Not quite sure what you mean - it's an internal blog, so marketing isn't necessarily the main aim, and it's hard to judge the potency of the content from the 19 words that are out in public !