From Xooglers - a must read blog from ex-employees at Google
Most organizations worry about the negative consequences of the things they do. Google, thanks in no small measure to Larry and Sergey's leadership, tends to worry more about missing out on the potential benefits of things they don't do. (Some of this approach was visible to the public for the first time during the IPO.) The net result is that they do more. Occasionally they hit a bump in the PR road (like during the IPO, or when GMail launched), but on balance, as Doug says, the tradeoff seems to have been worth it.
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