Blogging Survey: European PR and Communication Professionals

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Fredrik Wackå points to another blogging survey, this time focused on European PR and communication professionals.

While I welcome the attempt to gain information, I very much hope that they are not relying on blogs to spread the word about this survey, otherwise we're looking at another potentially skewed sample.

There's more information about it on Philip Young's blog (he's a lead researcher for this project), including a comment from Constantin Basturea wondering about the methodology.

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Thanks for the mention of Euprera's EuroBlog2006 survey. No, we are not relying on blogs to spread the word, rather a mix of 'traditional' media and through professional associations, etc. Our target is PR practitioners in Europe and indeed we did think carefully about the implications of using blogs at all. One of the questions does ask how respondents learnt about the survey and we will have to draw conclusions from those responses.

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