This is nice – Hill & Knowlton (a corporate comms agency) are encouraging their employees to blog – as long as they can pass a short test.
Lots of good stuff here, including a portal to aggregate postings from all H&K blogs.
Their blogging code of practice echoes most of the good ones out there.
- I will acknowledge and correct mistakes promptly
- I will preserve the original post, using notations to show where I have made changes
- I will never delete a post
- I will not delete comments unless they are spam or off-topic
- I will disclose conflicts of interest (including client relationships) where I am able to do so
- I will not publish anything that breaches my existing employment contract
- I will distinguish between factual information/commentary and advertising
- I will never publish information I know to be inaccurate
- I will disagree with other opinions respectfully
- I will link to online references and original source materials directly
- I will strive for high quality with every post - including basic spellchecking
- I will write deliberately and with accuracy
- I will reply to emails and comments when appropriate, and do so promptly
- I will restrict my posting to professional topics
- I will write on a regular basis, at least once each week
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