Schtuff wiki and credibility.

I often don’t think of Google Ads as advertising, but almost a form of recommendation engine - the blogs I'm subscribed to are in my area of interest, and the ads in the feed are much much more likely to be of interest and relevance than general advertising. And here's an example: reading (I think) Jason Calacanis's feed, I saw a Google ad for Free Hosted Wikis, and found: schtuff.com. I've taken a quick look, and it looks interesting if your needs are fairly simple - there's also a permission model to allow or prevent viewing and editing. RSS feeds and file uploads are also part of the mix - it's a pretty good feature set. Shame they don't use Markdown or Textile for the mark up though (actually it's a shame they haven't integrated a WYSIWYG editor). Don't know anything about the company behind them, how stable they will be, and what their ongoing plans are. This is one of the biggest problems for small providers, and even more critical when the service provided is online (and hosted) - how do you establish enough credibility to get users to entrust their private data ? Companies like 37Signals and Flickr have managed it, but what did they do apart from create great looking applications and communicate with the user base ? Is that all it takes ? Technorati Tags: wiki