At our meeting last week we agreed that the group needs to work around a clear value proposition for both individuals participating and the business.
My starter for ten is as follows:
1. What's in it for you? The chance to exchange ideas, views and information with like-minded (and a few unlike-minded but equally enthused) individuals. The buzz you get from doing something new and different. Ultimately, if this work leads to new/different ways of doing things, the recognition that you contributed to something significant and worthwhile. Ultimately, the real reason for being involved is if you're interested, engaged in and motivated by the subject to want to know more.
2. What's in it for the company? The creation of new products and services. Innovation without over-engineering. Knowledge contagion - if it catches on with this why shouldn't it catch on with other subjects? The motivation of the people who take part. Marketing opportunities - the creation of Communities of Practice around our core content area of internal communication.
Let's play around with this but I think if we have a set of objectives such as these we can measure our progress against them.
Nick
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Ok - just to be clear - is the value proposition meant for this project specifically, or for the concepts we're discussing in general ?
I guess what we're doing here is starting a CoP about CoPS - using this weblog for a number of purposes:
- As a project diary
- As a central repository for resources, which can be links to other sites, documents, etc
- As a place to post thoughts / musings and invite comments.
So, what are the desired outcomes ? I agree with what you posted Nick, but maybe we need to be more specific about objectives and measures ?
- Evangelise what we're doing - get at least one colleague from every major geography [US, Canada, ICE, AP] on board as an author, contributing something at least one per month ?
- Use what we develop here to author at least one article in SCM or the IABC magazine.
- Be requested as a group to facilitate / assist with the setting up of a CoP for another group within the company.
- Should there be a client measure ?
Anything else ?